Alison’s new logo feels warm, professional, and feminine. It is centered around natural elements, which is synonymous with growth and vitality, and felt fitting for her mindful consulting services. It’s a flexible identity also because we were able to pull elements from this to create a secondary logo and and two icons.
Branding doesn’t stop at the logo. The web design, the copy, the photography, and the whole digital experience is all part of Alison’s brand. So having the privilege of building a website for a client after designing their visual identity is immensely rewarding. We built Alison’s site in Squarespace and it quickly grew to include a blog and an e-commerce component to sell her digital products.