We were tasked with designing an identity that was trustworthy, equal parts Canadian and Rwandan, and avoided generic African symbols. The final identity for the Foundation features the Agaseke basket, a handmade treasure that symbolizes peace and love. The new brand embodies the attributes of dignity, trust, community, and excellence.
Even though the Foundation already had a WordPress website, we decided to rebuild the site on Squarespace. We translated the brand seamlessly into a professional and captivating website featuring moving photography and fresh copy (by Stephanie White).